the-studio-business-framework

Launchpad - Start Up Edition

Build your landscape design business properly from day one

5-part, step-by-step program 

Self-Paced Program

Live 5-part, step-by-step program designed for:

  • Students who have finished their study
  • New Graduates
  • Anyone in their first year of setting up a landscape design business

We take the Start-Up Checklist from the free webinar…
and actually build it out properly — so you’re not guessing, Googling, or learning the hard way.


Build your landscape design business properly — from day one

You’ve got the skills.
You’ve done the study.
You might even have your first clients.

But no one showed you how to actually run the business side of it.

That’s where this comes in.


How It Works

Each week focuses on one core area of your business.

Week 1: 

Set-Up, Compliance & Insurance

Get your foundations right from the start:

  • business set-up (Australia-wide guidance)
  • scope boundary (what you will and won’t do)
  • compliance awareness
  • insurance understanding

This is where most people make early mistakes — we fix that.

Week 2: 

Your Offer, Pricing & Money Systems

Stop guessing your fees:

  • build your service ladder
  • set up a paid consult
  • understand your numbers
  • create a simple pricing structure

You’ll stop feeling unsure every time you quote.

Week 3: 

Brand, Presence & Tools

Look credible without overthinking it:

  • simple brand setup
  • website / portfolio basics
  • social presence that actually works
  • tools + file systems

You don’t need perfect — you need clear.

Week 4: 

Clients, Paperwork & Boundaries 

Protect your time and avoid disputes:

  • quotes that are clear and professional
  • inclusions/exclusions (no grey areas)
  • variation process (no unpaid extras)
  • onboarding steps

This is what separates professionals from amateurs.

Week 5: 

Momentum, Referrals & Growth

Keep your business moving:

  • weekly action rhythm
  • portfolio + proof strategy
  • referral + testimonial systems
  • monthly business check

This is how you stay consistent without burnout.

What you’ll walk away with:

1

A clear service structure (what you do and don’t offer)

2

A paid consultation model that stops free work

3

A simple pricing baseline (so you stop underquoting)

4

A client-ready paperwork stack (quotes, boundaries, variations)

5

A client-ready paperwork stack (quotes, boundaries, variations)

6

A basic brand + online presence that builds trust

7

A working studio system (files, tools, workflow)

8

A 30-day action plan to keep momentum going

What you’ll get:

01

5 structured sessions (step-by-step)

02

Launchpad Playbook (your working document)

03

Templates, scripts, and checklists

04

Clear examples you can follow

Who Is This For?

This is for you if:

  • You’ve finished studying and want to start your business properly
  • You’ve just started and feel unsure about pricing or clients
  • You’re doing too much unpaid work
  • You want a clear, simple structure to follow

Who is this not for

This is not for you if:

  • You’re already running a structured, profitable studio
  • You’re looking for advanced scaling strategies

Why Learn With Angela Maroney

With 35+ years across design, construction, business coaching, and education, I’ve seen where projects win and where they wobble. My sessions are clear, direct, and practical. We’ll use real case studies and Q&A to help you make confident decisions you can apply immediately.

With over 30 years in the landscape design and construction industry, Angela brings a rare depth of experience across design, construction, business coaching, and education. Her approach is grounded in the real-world challenges faced by landscape professionals—no fluff, no guesswork.

Angela’s teaching style is clear, direct, and highly practical.

Landscape-business-coaching

A Quick Note

This isn’t about getting everything perfect. It’s about getting the right pieces in place, avoiding the common mistakes and building something that actually works in the real world.

Start your studio properly

You can keep figuring it out as you go…or you can follow a structure that’s already been tested.

HOW MUCH DOES THIS COST

$450 + GST

Payment Options available 

FAQ's

Is this suitable if I’m still studying?

No : it’s better to get a solid foundation in college or university and then move forward with Your Landscape Journey to add to your skill set

I’ve already started — is this still relevant?

Absolutely.
If you’re in your first year (or even a few years in) and things feel a bit messy — pricing, clients, paperwork — this will help you tidy it up and get a clear structure in place.

Will this teach me landscape design?

No — this focuses on business and professional practice.
It’s about how you run your studio: pricing, clients, scope, systems, and avoiding common mistakes.

I’m not in Australia — can I still join?

Yes.
The core framework is global and applies anywhere.
Where relevant, I’ll point out Australia-specific examples, but the principles (pricing, scope, client process, systems) are universal.

Do I need to be registered or fully set up already?

No.
You can start from scratch — we’ll guide you through what needs to be set up and what can wait.
If you’re already set up, you’ll refine what you’ve got.

Will I get templates and scripts?

Yes — but they’re practical and simple.
You’ll get wording, examples, and checklists you can actually use straight away — not overwhelming documents you’ll never open again.

How much time do I need each week?

Allow around 1–2 hours per week.
That includes working through the Playbook and taking action.
Everything is designed to be practical and manageable alongside work or study.

Is this live or self-paced?

This is a structured program delivered over 5 weeks, designed so you can implement as you go.
(You can adjust this line depending on how you run it — live, recorded, or hybrid.)

What if I fall behind?

That’s okay.
This isn’t about keeping up — it’s about getting the work done properly.
You can move through it at your own pace and come back to each section when needed.

Will this help me get clients?

Yes — but not in a gimmicky way.
You’ll set up:

  • a clear offer
  • a simple way for people to book
  • and a repeatable way to stay visible

That’s what leads to consistent enquiries.

I’m worried about pricing — will this help?

Yes.
You’ll build a basic pricing structure so you’re not guessing, discounting, or feeling unsure every time you send a quote.

What if I’ve tried other courses and they didn’t help?

That’s common.
Most courses are either too generic or too theoretical.

This is different — it’s based on:

  • real projects
  • real client situations
  • and what actually works in practice

You’ll be applying it straight away, not just listening.

Do I need any special software or tools?

No.
We focus on simple, accessible tools.
If you can use email, basic documents, and one design platform — you’re fine.

What happens after the 5 weeks?

You’ll have:

  • a working business structure
  • a clear process
  • and a plan to keep going

From there, you can step into more advanced support if you want — but you won’t feel stuck anymore.

Is this worth it if I only have a few clients (or none yet)?

Yes — that’s exactly when it matters most.
Getting this right early will save you:

  • time
  • stress
  • and a lot of rework later

I’m nervous about starting — is that normal?

Completely normal.
You’re stepping into something new.

This program is designed to give you clarity and confidence, one step at a time — so you’re not trying to work it all out alone.